SEOUL GUIDE MEDICAL – AXIS-Y
PARTNERSHIP
SEOUL GUIDE MEDICAL – AXIS-Y
A line made for and by the community
At AXIS-Y, we have always been focused on developing and adjusting our products based off of feedback from our community. We wanted to take it a step even further, however, by launching an entire line created by our community. Through a series of surveys, polls, and sampling by members of our community, we were able to create our new line: ay&me.
Core values
No one knows my skin and my community better than me. That’s why we want to come together to create something special for ‘me’ and ‘my community’.
Skincare made for me by me.
We started by releasing an open survey where we asked questions about our community’s skin types, skin concerns, favorite and least favorite ingredients, ideal packaging, and more! From those results, we got started on formulating the products we thought would match perfectly.
Our influencers
Ben Neiley
USA
Mehdi the Jipdori
France
Claudia Christin
Indonesia
